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Typo Friday #5 - How To Win Friends and Influence People


Today’s Typo Friday also happens to be my current illustration class assignment. The assignment was to re-illustrate the cover of a book on the New York Times Bestseller List. I took it in my own direction and chose to create a cover for one of my favorite books of all time, Dale Carnegie’s How to Win Friends and Influence People. The problem as I see it is that the book gets categorized as a self-help book, and thus, gets boring, self-help book cover design. But this book is so much more than your average, modern self-help book.

I wanted to make a cover that would appeal to a newer, younger generation of readers that may be able to make some positive steps by reading this book. Since first reading How to Win Friends and Influence People, and applying some of its teachings in my interactions with clients and customers as a freelancer and behind the table at comic shows, I’ve noticed a marked difference in how I act, how others react to me, and how well I sell.

I went through pages of sketchbook sketches, trying out different type styles for the cover, but in the end felt confident that I had written the title enough to just sort of wing it on the final illustration. The only part I really was unsure on was “Influence,” which I drew three times before happy.

Just for fun, here’s a scan of a 1959 paperback version I recently bought.

Photo by Heather Zinger
Also, as I mentioned on Wednesday, I was asked to speak about the DIY community and my experiences with Etsy before introducing Matt Stinchcomb of Etsy.com at a PNCA-sponsored event. You can go to Flickr to see the rest of the set this photo came from, but I liked this one the best because it looks like I know what I’m talking about, when in actuality, my mind was a blank the entire time I was on stage. Apparently I didn’t say anything stupid and was kind of funny at times, so that’s rad. Matt had a lot of good things to say about both the past and future of Etsy, and I happily had the opportunity to have a one-on-one meeting with him yesterday afternoon, to get some more tips on how to better use my Etsy store.

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